google adwordsGoogle Adwords is an advertising system that allows us to advertise on the search engine, search partners and the content network.
Where and how are ads displayed?
In the Google Search engine: On the right or top, in the form of a sponsored link.
On Search Partner Pages: At the top of search results.
Content Partners' pages: Where content partners determine.
Google AdWords offers:
Now you can advertise to people searching on Google. Even if you already appear on Google's search results, AdWords can help you target new audiences on Google and our advertising network.
You can edit your ads and adjust your budget until you get the results you want. You can display various ad formats and even target specific languages and geographic locations in your ads.
There is no minimum spending requirement or time commitment. Moreover, with the cost-per-click option, you will only be charged if your ads are clicked on. This means that every penny of your budget is spent on gaining new potential customers.
What are the advantages??What are advantages over other advertising channels ?
The best features that distinguish AdWords ads from other channels are the following.
- It delivers to customers who are looking for the products you sell.
- You pay only for those who are interested in your ad and visit your site.
- You can also advertise with small advertising budgets.
- You can measure the efficiency of your ad in detail.
Today, Google AdWords is used by thousands of companies to gain new customers in a cost-effective way. AdWords keywords accurately target web users looking for information about a particular product or service and show exactly the ads they want.
Since the aforementioned program is based on pricing on cost-per-click (CPC), advertisers only pay when an ad is clicked on, nothing is paid per impression.
Advertisers can take advantage of a wide distribution network and choose the level of support and cost appropriate for their business.
where is it shown
|Text Advertising||Banner Advertising|
|Google Search Engine||Yes|
The ranking of an ad on the Google search engine is calculated according to the formula below.
Ad rank = CPC x Quality Score
CPC: Cost per click. What is the maximum amount you will pay for each word?
Quality Score: A measure of the ad’s relevance. Quality Score is determined by the keyword's clickthrough rate (CTR), relevance of ad text, keyword performance history, and other relevance factors.
Can google ads run in the countries and cities we want?
Yes. AdWords ads can be created in countries and cities of choice in the language you want it to be in. These features will assist you in reaching your target online audience.
Can I run the ads at any time I want?
Yes. You can publish AdWords ads on the day and time you want. In this way, you will display your budget during the hours you think it is likely to sell to users and you will use your budget economically.
What is an invalid click and how is it detected?
An invalid click is the name given to unreal clicks by Google. Since Google Adwords ads are priced at a cost-per-click, detection of possible invalid clicks is very important. For this, the Adwords system runs a special algorithm that tracks every click on an IP basis. Thus, only some of the clicks that occur within a certain period on the same IP number are priced. The rest is considered an invalid click and not billed